Web or app
impact study
Analytics
Measuring the impact that OOH had on online traffic, web visitation, app download and online sales on a brand website
Seamlessly connect real-world actions with digital interactions to create a unified experience.
Connect data
Establish a first party data source, such as Google Analytics or mobile measurement partners
Match markets
Identify control markets as a geo-holdout, utilizing market data as a counterfactual
Measure outcomes
Compare actual data to predicted baseline results, signifying lift from OOH intervention
