Go Back

Go Back

Oracle: driving away the competition

Oracle: driving away the competition

Our work
Our work

USA

USA

Reading time
Reading time

4 mins

4 mins

Published on
Published on

Oracle: driving away the competition

100+

Vehicle fleet

100+

Vehicle fleet

55M

Global impressions

55M

Global impressions

20K+

Rides in style

20K+

Rides in style

The Challenge

  • Create a free ride service program using a fleet of branded Tesla’s to surround major competitor conferences around the world.

  • Integrate OOH and experiential with social media.

‍

The Solution

  • billups produced and launched Oracle’s Tesla ride program across markets in the US, LATAM and EU using #oraclefreerides.

  • The program provided local conference attendees rides in Oracle branded Tesla’s and  helped leverage social media, OOH bulletins and transit shelters to amplify each event’s content & experience.

__wf_reserved_inherit

The Results

  • Over 100 Oracle branded vehicles fleet that brought style and comfort to the attendee journey.

  • 55MMs earned media impressions.

  • 20K+ happy, cool attendees (at competitor conferences) around the world.

‍

__wf_reserved_inherit

"Congratulations to Oracle and billups for the Best Use of Guerrilla and Street Marketing."

- Event Marketer Ex Awards

‍